2020 Artist Alley Information

Hello Artists!

Please keep updated on the FanimeCon website, Twitter, Facebook, and this FAQ for up-to-date information concerning the Artist Alley.

Welcome to the FanimeCon Artist Alley FAQ!

We have received many questions, and we hope that the post below will help you with any concerns you may have. We will keep this document updated with the most updated information concerning the Artist Alley.

Where is the link to apply for Artist Alley?

Artists may apply and login to their accounts at:

The site will open for account creation starting 8:00AM Friday October 4, 2019.

The site will begin taking application submittals, starting 8:00AM, Saturday, October 12th, 2019

Applications will be accepted until Noon Monday, October 14th, 2019 OR when 1000 applications have been received.

Who is eligible to apply for Artist Alley?

Any artist may apply as long as they meet the following:

What do I need to prepare to Apply for Artist Alley?

Artists will need to prepare a portfolio of four art samples and store them online. Artists will provide the URL link to each sample and their portfolio as part of the application. You will also need to pick whether your table would primarily be considered Craft or Prints.

Submit your application during the open application period from: 8am October 12, 2019 to Noon October 14, 2019.

How do I complete the application process?

You will first need to create an Artist Alley account. Account creation begins 8am October 4th. During account creation you will create an account and receive an email validation. Be sure to click on the validation link which will confirm your account and direct you to some additional steps and information to help you prepare before the application submittals open.

When the application submission period opens you will need to log in, complete, and submit your application. Accounts may still be created during the application submittal process. Application submissions will be accepted during the open submission period, or until 1000 submittals have been received.

All submissions are scored based on a jury review process. It is anticipated to take approximately 8-10 weeks to complete the jury review. Artists are then selected by going down the list of scores until available tables are filled.

We will be notifying artists once they have been selected on when and what steps are available to continue in the registration process. You may also login at any time to your Artist Alley Account to check the status and next steps available to you.

If you are not selected you will be notified and provided the option of adding yourself to our waitlist.

What criteria does the jury judge on?

FanimeCon Artist Alley accepts applicants using a jury system. When you apply for the Artist Alley you must submit links to four pieces of artwork or photos that represent your best works of what you will be selling, or representative of what you sell. The jurors are comprised of creative professionals that have extensive experience in the industry.

Please refer to the Jury Rubric for details on judging criteria.

We recommend avoiding these common pitfalls:

Why was I not chosen?

Even limiting the number of application submissions to 1000, this is approximately three times the number of tables we have available at Fanime. We have implemented a jury-based system to maintain an excellent exhibition of artistic skill and creativity in the FanimeCon Artist Alley, but at the end of the day we still do not have enough space for all of the amazing applications we receive. Our jury is comprised of experienced illustrators and designers that understand the field and how difficult it can be to grow and improve one’s skills. We hope that this does not discourage you, but rather inspires your determination to develop your talent, and fine tune your samples and portfolios.

We don’t feel it is appropriate to be discussing any specifics regarding why a particular account was or was not selected, and do not release the jury scores publicly or privately.

What about the waitlist?

Everyone that isn’t accepted during the initial jury review selection is provided the option of adding themselves to our waitlist. If a selected Artist withdraws their application, or misses a post-approval deadline, then their table will be forfeit and offered, in order of the review results, to an Artist on the waitlist who was not accepted during the original determination and whose material isn't a violation of the Alley's rules.

Individual positions on the waitlist will not be released.

Seller’s Permits:

A California seller’s permit can be obtained from the California Department of Tax and Fee Administration Website. Please adhere to the rules below when applying for a permit. Each artist must have a hard copy of their sellers permit on site. While you are selling at the convention you can be subject to produce your permit for the state board of equalization at any time. Not doing so will result in immediate action both by the state and by the convention.

If you do not submit your seller’s permit by the deadline, you will not be able to sell. If you are using a permanent sellers permit, your name must be the primary name on the permit.

Venue Address:

San Jose Convention Center
150 W San Carlos St
San Jose, CA 95113


May 22-25, 2020

Is the convention badge included in the table price?

No. The costs are separate. Each artist will need to purchase a full weekend badge in addition to the table fee.

Do I have to pay for the weekend badge before I find out if I have an Artist Alley table?

No. You are not required to purchase a badge before you find out if you are selected for an Artist Alley Table. If you are selected however, you will then be required to purchase a weekend badge.

Can I give my table to someone else?

No. Tables are non-transferable. You will not be able to transfer your table to a designated person or artist.

How do I add a helper?

Helpers are not part of the online Artist Alley registration. Helpers will require a convention badge and a signed helper agreement which will be completed when you pick up your badge and check in to your Artist Alley table the first day of the convention.

If I cannot attend the convention, what can I do?

If you are unable to come to the convention, please let us know as soon as possible by emailing Artist Alley and include your Artist Alley account number in the email subject line. The cancellation deadline is May 8, 2020. If you cancel after May 8, 2020, no refund will be issued for the table fee.

Refunds for the table fee only (does not include any badge registration costs) shall be issued within 90 days after May 31, 2020.

Can someone sell my art at the convention for me?

Someone else selling your art is considered “proxy selling”.

Selling by proxy is not permitted in Artist Alley.

For the purposes of Artist Alley, the definition of “artist” is the actual illustrator of the pieces sold. The artist must be the primary person to be seated at the table during the convention at any time during operating hours of the Artist Alley. Colorists and/or inkers may be a Helper at the table, and are only allowed to sell if the illustrator is also present at the convention and they are covered under the illustrator’s seller’s permit.

Will the SJCC Union be there to help?

Union assistance will be available during the setup (Friday during load-in) and tear-down (Monday during load-out) process free of charge, and will take your inventory and equipment to your table if you are unable to carry it yourself in a single trip without the use of a hand truck or cart. They will be located at the Artist Alley entrance, and the loading dock on the south end of the room.


We also wanted to re-iterate some of the most important rules of the convention, as to avoid any conflict that may arise. Please understand that any infraction of these rules will put your table at risk for this and future Artist Alley attendance.

ARTIST may NOT offer or sell the following:

Display rules:

Artist Alley hours of operation:

Artist Alley will be open to Artists (not helpers) for an hour before and after the hours of operation for setup and take-down each night.

What is the price for a 2020 Artist Alley table?

Artist Alley tables are $200 for FanimeCon 2020.

Payments will be handled only after artists have been selected.

If you have any further questions please contact us at artistalley@fanime.com.

Thank you!
Artist Alley Staff
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